12 - 13 October, 2016 | Hilton London Olympia , London, United Kingdom

CONFERENCE DAY ONE: Wednesday 12th October 2016

08:00 - 08:50 Coffee & Registration

08:50 - 12:00 Welcome Address

12:00 - 09:00 Regulatory updates: Dig deeper to understand the full implications and opportunities

Beryl Keeley - E-cigarette Notification Scheme Lead, MHRA

Beryl Keeley

E-cigarette Notification Scheme Lead

09:00 - 09:40 Examining TPD regulations in the UK to understand what it means for the industry and the end user consumer

Beryl Keeley - E-cigarette Notification Scheme Lead, MHRA
  • MHRA on the TPD: Dissecting the regulations in detail to understand the benefits for the end consumer
  • Manufacturing in compliance with the regulations: What are the new criteria?
  • Applying for product license by 20th Nov: What will the MHRA need to see for this application to be successful?
  • Looking at the overarching standards that manufacturers can work towards together
  • What would be the top tips from the MHRA for the E-cig providers?

Beryl Keeley

E-cigarette Notification Scheme Lead

09:40 - 10:20 Assessing the Pros and Cons of the Tobacco Product Directive (TPD) regulations imposed on the E-cig industry

Brett Horth - Managing Director, Vapouriz
John Richardson - , Vapouriz
  • Examining marketing aspects in correlation with the regulations to evaluate the potential for getting creative about public messages
  • Analysing regulations around the quality standards and how they can help to combat ‘black market’ products
  • Understanding the process and looking at tips of how as a commercial company you can get approvals quicker
  • Analysing strategies for getting the most from the positive aspects of the TPD regulations
  • Surviving within the existing regulatory framework by being smart and strategizing your activity

Brett Horth

Managing Director

John Richardson


10:20 - 11:00 FDA regulations: Pathways to market for e-cigarettes and e-liquids

Matt Taylor - Regulatory Consultant for the Pharmaceutical and E-cigarette Industry, Medic Pro Limited
  • An overview of the deeming regulations to understand routes to expansion in the news market
  • Premarket application: What does it look like and what is the process?
  • Compliance Timeline: What are the critical deadlines?

Matt Taylor

Regulatory Consultant for the Pharmaceutical and E-cigarette Industry
Medic Pro Limited

11:00 - 11:20 Morning Networking Refreshments

11:20 - 12:00 Creating a Masterfile of all the data needed to apply for licence: How realistic is the concept of standardisation?

Stephen Buss - Director of Scientific Affairs, Vape Compliance
Ray Story - Founder & Chief Executive Officer, TVECA
  • How far are we from this? What areas would we standardise?
  • What can we do if we bring our strengths together?
  • Harmonising standards between Europe and overseas to ease trade between different countries
  • Creating a master file – is that possible? What are the plans?
  • Creating a database of studies already done in the space, so people don’t need to do studies again
  • Testing methodology and properties that are common and that can be used to apply for PMTA.What should these look like for everyone?
  • Standards for toxicity – how to access toxicity?


Stephen Buss

Director of Scientific Affairs
Vape Compliance


Ray Story

Founder & Chief Executive Officer

12:00 - 12:40 Round table session: Implications of Brexit of the eCig industry

  • Understanding what impact the fallout from Brexit will have upon industry
  • What can be better done to prepare in this uncertain environment?
  • What are the anticipated long term implications?

12:40 - 12:00 Networking Lunch

12:00 - 14:00 Understanding buyer behaviour and customer experience behind your consumer choice:

14:00 - 14:40 How smokers become vapers, and how everyone can help more smokers to switch

Christopher Russell - Senior Research Fellow, Centre for Drug Misuse Research
  • Understanding and dissecting the customer journey behind the switch from smoking to e-vaping
  • What should we be telling smokers?
  • Looking at the best way for driving the switch and creating more vapers

Christopher Russell

Senior Research Fellow
Centre for Drug Misuse Research

14:40 - 15:20 Stop Smoking Service on quitting smoking: Examining how this is being promoted and the relationship between e-vapour products and existing alternatives to cigarettes

Karen House - Specialist Advisor for Smokefree Homes, Leicester City Stop Smoking Service
  • Looking at how a Local Authority Stop Smoking Service made the journey to becoming ’E-cig friendly’
  • Identifying a problem with falling client numbers
  • Listening to vapers and breaking down barriers
  • Adapting the service to embrace e-cigarettes and work constructively with retailers
  • Using E-cigs alongside traditional licensed products
  • Continually learning and adapting the service

Karen House

Specialist Advisor for Smokefree Homes
Leicester City Stop Smoking Service

15:20 - 16:00 Looking at the importance of creating advocacy and examining methods for how to do it

Julie Woessner - Executive Director, CASAA
  • Understanding the benefits for creating advocacy to help attract and retain customers
  • Recognize the value of supporting efforts of consumer organizations
  • Analysing tactics for creating opportunities to inform and engage your customers

Julie Woessner

Executive Director

16:00 - 16:20 Afternoon Networking Refreshments

16:20 - 17:00 Creating the future for e-cigarette brands through employee and consumer engagement

John Dunne - Managing Director, Nicopure Labs UK
  • What are vape shops doing already that’s working?
  • How can we improve the consumer experience?
  • Who are the e-cig companies are not catering for?
  • How to train your staff to give a better advice to attract new users to the category?
  • How can you reach out to new customers?
  • Can shops promote the benefits of vaping in current regulatory environment?
  • How can you improve consumer’s confidence and influence them converting to vaping?
  • Can this be effectively transferred to the mass market?

John Dunne

Managing Director
Nicopure Labs UK

17:00 - 12:00 Making the Best Use of Social Media: Understanding smart technology and tools that can help you promote your product more effectively

  • How to use it to your advantage?
  • What you are allowed to post and promote?
  • How to educate the market about the product through social media and what are the limitations?
  • Becoming more accessible for potential new consumers via online groups
  • How to communicate better with the consumer?

12:00 - 17:40 Closing Remarks from the Chair for the End of Conference Day One

17:40 - 19:00 Marketing your product in the age of restrictions: Looking at successful campaigns to understand the world of potential outside of the regulatory landscape

  • What marketing can we do?
  • What’s the main challenge of reaching new customers?
  • What’s allowed and what’s not?
  • Learning from other industries that had similar bans imposed onto them