The activation of the EU Tobacco Products Directive (TPD) has no doubt switched the state of play in the eCig market.
Frustrations have risen regarding the new hurdles on the route to market. Other limitations have been placed on nicotine levels, liquid levels, certain additives, size of refill containers, new approval processes and more. Tim Phillips of eCig intelligence notes that the six month stand-still period will elongate the development and launch process, potentially leaving the rate of products entering the market to slow.
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