Bo EkbergMember of the Management Board
UK Ecig Store
Bo Ekberg is an experienced international business executive with a passion for helping rapidly growing entrepreneurial start-ups, successfully deal with the managerial challenges that come from a larger business. This includes helping them grow their business by expanding internationally when relevant. Bo currently participates as an active member on the Management Board of the UK Ecig Store, the largest Ecommerce platform for the electronic cigarette category in the UK. Previously Bo was Senior Vice President International at NJOY leading their international expansion outside the US. Bo also works as a start-up entrepreneur in London having co-founded The One Flat Earth Corporation, the first UK Company to successfully disrupt the traditional Field Marketing Industry by developing and introducing an iOS crowd-sourcing app capable of collecting information for the FMCG Industry. Prior to this Bo accumulated 20 years of international FMCG business experience living and working in both Western and Central Europe, the Middle East, South East Asia and Russia holding various senior Sales, Marketing and General Management positions during this time. Following service in the Danish Royal Life Guards, Bo earned his Masters in Economics and Political Science from the University of Copenhagen and his Executive MBA from INSEAD in France. A native of Denmark, Bo is married with two children and resides permanently in London, England.
16:00 What's Next? Lessons from the success of the e-cig industry so far: Strategies and plans for further expansion
- How did the e-cig industry get to where it is today?
- Looking at the impact of current regulations on the e-cig industry to evaluate what it means for the future strategies?
- Examining the main challenges for the smaller independent operators who have ambitions to continue to grow: Is the current environment too overwhelming?
- Taking your business internationally: Working with the emerging markets