12 - 13 October, 2016 | Hilton London Olympia , London, United Kingdom

Christopher Russell


Senior Research Fellow
Centre for Drug Misuse Research


14:00 How smokers become vapers, and how everyone can help more smokers to switch

  • Understanding and dissecting the customer journey behind the switch from smoking to e-vaping
  • What should we be telling smokers?
  • Looking at the best way for driving the switch and creating more vapers


Check out the incredible speaker line-up to see who will be joining Christopher.

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