12 - 13 October, 2016 | Hilton London Olympia , London, United Kingdom

John Dunne

Managing Director
Nicopure Labs UK
Originating from Dublin , Ireland, John Dunne is currently the Managing Director of Nicopure Labs UK operations based in London . Nicopure labs US parent company’s brands include Halo, Purity, and eVo, with Purity exclusively sold in the UK market.

 John brings more than 30 years of expertise in sales and marketing in the fast moving consumer packaged goods industry on both sides of the Atlantic, which include 13 years of experience in the US tobacco industry holding senior sales roles at Altria , Philip Morris USA , USSTB and John Middleton Cigars.

 John has a strong background and reputation in the European Electronic cigarette industry having held senior executive positons in some of Europe’s biggest companies, and advises many leading industry analysists, financial institutions and media organizations looking at the vaping category.

John has managed an impressive portfolio that includes major international CPG and vaping brands such as Purity, NEO, Totally Wicked, Gamucci , Vapouriz, Marlboro, Black & Mild Cigars, Skoal & Copenhagen Chewing Tobacco and Coca-Cola.
John is a strategic thinker, with an entrepreneurial style.
Key achievements:
John was responsible for opening the world’s first Airside vaping lounge in Heathrow Airports terminal 4 in London.
John was at the forefront of introducing category approach merchandising of electronic cigarettes in the UK convenience sector.
Favorite Purity Blend: Purity Shamrock

Favorite Quote: “Your customer does not care how much you know until they know how much you care.” —Damon Richards

16:20 Creating the future for e-cigarette brands through employee and consumer engagement

  • What are vape shops doing already that’s working?
  • How can we improve the consumer experience?
  • Who are the e-cig companies are not catering for?
  • How to train your staff to give a better advice to attract new users to the category?
  • How can you reach out to new customers?
  • Can shops promote the benefits of vaping in current regulatory environment?
  • How can you improve consumer’s confidence and influence them converting to vaping?
  • Can this be effectively transferred to the mass market?

Check out the incredible speaker line-up to see who will be joining John.

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