Julie WoessnerExecutive Director
Julie Woessner is the Executive Director of CASAA (The Consumer Advocates for Smoke-free Alternatives Association). CASAA, a nonprofit U.S.-based public health and education nonprofit 501(c)(4), is the world's leading advocate for people who consume, or might in the future consume, low-risk alternatives to cigarettes. CASAA engages in policy advocacy in the U.S. involving legislative and regulatory matters to protect access to low-risk products and mobilizes its nearly 200,000 members to do the same. Internationally, CASAA provides education about tobacco harm reduction and advocacy. Woessner holds a JD from Duke School of Law and was previously a practicing attorney.
- Understanding the benefits for creating advocacy to help attract and retain customers
- Recognize the value of supporting efforts of consumer organizations
- Analysing tactics for creating opportunities to inform and engage your customers