12 - 13 October, 2016 | Hilton London Olympia , London, United Kingdom

Julie Woessner

Executive Director
Julie Woessner is the Executive Director of CASAA (The Consumer Advocates for Smoke-free Alternatives Association). CASAA, a nonprofit U.S.-based public health and education nonprofit 501(c)(4), is the world's leading advocate for people who consume, or might in the future consume, low-risk alternatives to cigarettes. CASAA engages in policy advocacy in the U.S. involving legislative and regulatory matters to protect access to low-risk products and mobilizes its nearly 200,000 members to do the same. Internationally, CASAA provides education about tobacco harm reduction and advocacy. Woessner holds a JD from Duke School of Law and was previously a practicing attorney.

15:20 Looking at the importance of creating advocacy and examining methods for how to do it

  • Understanding the benefits for creating advocacy to help attract and retain customers
  • Recognize the value of supporting efforts of consumer organizations
  • Analysing tactics for creating opportunities to inform and engage your customers

Check out the incredible speaker line-up to see who will be joining Julie.

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